• Identification information. You may provide your contact information, such as name, address, and phone number in case we need to reach out to you, such as arranging delivery or pickup. You may also set up your login and access credentials if you become a registered user of our websites. To complete transactions, we may collect your payment information and signatures. You can also provide your contact information, such as email, address, or phone number to receive promotional messages from us. If you apply for a charge account (as opposed to private-labelled credit cards, see below) available at RONA stores or some of the Reno-Depot and Lowe’s stores, we may request additional information such as your date of birth, income, and asset information to evaluate your application. RONA solely makes credit decisions and manages these charge accounts.
  
  
• Transactional or commercial information. You may provide or generate commercial information regarding your Lowe’s Canada purchases, returns, exchanges, warranties, and rebates.
  
  
• Demographic information. You may provide your demographic information, including age, gender, marriage, and family status, such as when you complete a survey from us.
  
  
• Your preferences and inferences. You may let us know your preferences in a survey, contest, promotion or sweepstakes, or other content you submit, such as product reviews.
  
  
• Professional, educational employment-related information. You may also provide other professional, educational, or employment-related information when you respond to our surveys.
  
  
• Other personal information, such as your medical and insurance information, which may be provided in the unlikely event you are injured and/or your property is damaged while at our location or as a result of any services and/or products we have provided to you. In such circumstances, notwithstanding anything to the contrary in this Privacy Statement, we will only use such information for the purpose of assessing and administering your injury or loss and any resulting claim and as otherwise required or permitted by applicable law.

• Identification information, such as your IP address, device ID, cookie ID, mobile advertising identifier, or pixel identifier.
• Online activities, such as browse and search history, interactions with our websites, applications, clickstreams, or other information about your online interactions.
• Geolocation data. With your consent, we may collect certain information about your precise location through our mobile applications when it is in use to help you locate the nearest Lowe’s Canada store or for analytic purposes. Lowe’s Canada may compare the geographic information acquired from commercial sources with the IP address collected when you visit our website to derive a general geographic area in order to provide you with information or promotions relevant to your geographic area.
• Audio, video, or electronic information, such as audio or video (if we engage in video chats with you) recording of the conversations with you when you contact our customer service centers or other support lines which are used for quality control, training, security and analytic purposes. We may also use video monitoring and other tracking technologies at Lowe’s Canada stores to enhance security, protect against theft and other crimes and to monitor in-store traffic patterns, customer counts and interests, and perform similar analytics. Since video recordings capture all activities occurring within a store, it may not be feasible to associate video recordings with you.

• Identification information. We may collect your contact information from Lowe’s Canada affiliates, acquired businesses, business partners, public sources, or other individuals, such as through “Refer a Friend” programs or if someone purchases a product and asks that it be delivered to you.
  
  
• Transactional or commercial information. We may obtain your commercial information, such as your purchase history, from Lowe’s Canada affiliates, acquired businesses, or business partners. When you hold a private-labelled credit card from Lowe’s Canada, we may receive certain demographic details and transaction-level data as well as aggregate reporting from the card-issuing banks that allow us to calculate and provide rewards and analyze shopping trends and preferences.
  
  
• Inferences or preference information about you, demographic information, professional or employment-related information, educational background, and geolocation information. We may collect inferences or preference information about you from business partners, such as data analytics or survey vendors. We may use such information to conduct aggregated analyses of our customer composition, and we may collect your interest and preference information to recommend products or services that may interest you. We may also learn about your preferences from public sources, such as information you submit in a public forum (e.g., a customer review).
  
  

• Inferences or preference information about you. We may generate or derive some information about you based on other information we collect. For instance, we may analyze your information and infer your shopping preferences to provide tailored recommendations to you. We may also conduct analyses based on aggregated or de-identified information.

• Provide and deliver products and services, fulfill your orders and transactions, manage returns and exchanges
• Process, record and track your purchases, payments, returns, warranties, and rebates
• Create and manage your account registrations or benefit or reward program enrollment, when you register an account with us
• Conduct and administer contests, surveys, and sweepstakes
• Provide you with in-store navigation and mapping services and help you find store locations near you
• Fulfill benefits associated with your membership or other use of our products and services
• Identify and verify your identity when needed to provide you with products and services or access to our systems
• Determine whether to extend commercial credit to you (as opposed to private-labelled credit card which are described in greater detail under the Private-Labelled Credit Cards section below) and to manage your commercial credit account if you apply
  
  

• Identify and communicate with you through various channels with transactional or promotional information, such as transaction confirmation and reminder, newsletters, coupons, and other messages
• Evaluate and respond to your requests, inquiries, and applications
• Administer programs for product reviews and surveys as submitted by you and other customers
  

• Conduct research and internal analytics, develop new products and services, perform market research and data analytics, and analyze our products, services, websites, and applications
  
  
• Customize your experiences in our stores and online, including customized advertisements and offers
  
  
• Determine and manage the effectiveness of our advertising and marketing
  
  
• Administering our websites and applications, and perform accounting, auditing, billing, reconciliation and collection activities

• Comply with and enforce applicable legal requirements, industry standards and our policies and terms, such as our Terms and Conditions of Use
  
  
• Assist law enforcement and respond to regulatory inquiries
  
  
• Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity and prosecute those responsible for that activity

Lowe’s Canada and our business partners also use cookies with other technologies, such as tags, beacons, or pixels. They allow us to count visitors to our webpages, evaluate the effectiveness of our promotional campaigns, or recommend relevant products and services to you when you browse social media or other websites. We think these technologies create meaningful interactions with you and are helpful, but you can let us know that you prefer otherwise by opting-out from these advertising cookies and technologies. You can find more information and options in the Interest-Based Advertising section.

Lowe’s Canada websites and applications may provide links to third-party websites for your convenience and information. For instance, they may link to websites of product suppliers, manufacturers, and service providers. If you access those links, you will leave the Lowe’s Canada website. Lowe’s Canada does not control those sites or their privacy practices, which may differ from Lowe’s Canada practices. Lowe’s Canada does not endorse or make any representations about third-party websites. The personal data you choose to provide to or that is collected by these third parties is not covered by the Lowe’s Canada Privacy Statement. Lowe’s Canada encourages you to review the privacy policy of any company before submitting your personal information to that company.